St. Vincent's School Ad
The advertisement for St. Vincent's School above will soon be running in Dallas-Fort Worth area newspapers. I think it looks pretty good. If we must have only one ad for both the lower and upper schools, I think it works pretty well. But my own feeling is that we would be better served to have separate ads for the younger kids and the older ones. (This ad doesn't say "pre-kindergarten" to me!) I also would have preferred an express reference to Christianity in the ad, but there is at least a reference to "the Anglican tradition". You might note that "Cathedral" has been dropped from the school's name in the ad. This is because at least one leading parent at the school thought it might lead to confusion with our neighboring Roman Catholic institutions. (About 30% of our upper school students are in fact RC's, but the area is predominantly conservative Protestant. There was concern about "turning off" some potential enrollees by foregrounding the tie to a cathedral.)I would be interested in input from readers. What say you?
posted by Texanglican (R.W. Foster+) | 5:43 PM
4 Comments:
I agree with you Randal, the ad is slick but has a BIG hole concerning God and his church.
Hi Randall, Jay here. I like it. For some reason I always compare school ads I see to the ads for military schools in the back of my favorite childhood magazine, "Boy's Life." This one compares favorably. The kid looks happy enough. I wonder if "Anglican" doesn't confuse more than explain. I encounter few people outside the religion "biz" with much of an idea what the word means.
I like it, but I agree very much that two adverts would've been better. Indeed, this strikes me as a 'sixth-form college' (high school? 16-18) advert, rather than for children younger than that.
why can't thye just put Anglican Catherdal School... makes things much more clearer!
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